/* Entrecomillas · sistema visual
   Limpio y confiable (referencia: All Things IC y la versión anterior):
   fondo blanco, titulares serif mesurados, violeta de marca, fotos reales del trabajo. */
:root{
  --white:#FFFFFF;
  --lav:#F5F1FC;
  --lav-2:#EAE2F9;
  --ink:#2B2540;
  --ink-2:#4F4866;
  --muted:#6E6884;
  --line:#E7E2F0;
  --violet:#531AAB;
  --violet-2:#6630C4;
  --violet-d:#3A0F7E;
  --deep:#1E0A45;
  --lilac:#D8C8FF;
  --on-dark:#FFFFFF;
  --on-dark-2:rgba(255,255,255,.78);
  --serif:"Libre Baskerville",Georgia,"Times New Roman",serif;
  --sans:"Mulish",system-ui,-apple-system,"Segoe UI",sans-serif;
  --ease:cubic-bezier(.32,.72,0,1);
  --ease-out:cubic-bezier(.23,1,.32,1);
  --radius:14px;
  --shadow:0 1px 2px rgba(30,10,69,.04),0 10px 30px -12px rgba(30,10,69,.14);
  --shadow-lg:0 2px 4px rgba(30,10,69,.05),0 28px 60px -24px rgba(30,10,69,.32);
  --gutter:clamp(18px,4vw,40px);
  --max:1180px;
  --head:84px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:100px}
body{margin:0;background:var(--white);color:var(--ink);font-family:var(--sans);font-size:18px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit}
::selection{background:var(--lilac);color:var(--deep)}
:focus-visible{outline:2px solid var(--violet);outline-offset:3px;border-radius:4px}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:16px;top:-60px;z-index:100;background:var(--violet);color:#fff;padding:10px 16px;border-radius:8px}
.skip:focus{top:16px}

.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gutter)}
.section{padding:clamp(72px,9vw,120px) 0}
.section.tight{padding:clamp(48px,6vw,80px) 0}
.section.lav{background:var(--lav)}

/* ---------- tipografía ---------- */
h1,h2,h3,h4{margin:0;font-weight:400;color:inherit}
.display,.h1,.h2,.h3{font-family:var(--serif);letter-spacing:-.01em;text-wrap:balance}
.display{font-size:clamp(34px,4.4vw,54px);line-height:1.16}
.h1{font-size:clamp(32px,4vw,48px);line-height:1.18}
.h2{font-size:clamp(28px,3vw,38px);line-height:1.22}
.h3{font-size:clamp(20px,1.7vw,23px);line-height:1.3}
.display em,.h1 em,.h2 em,.h3 em{font-style:italic;color:var(--violet)}
.dark .h1 em,.dark .h2 em,.dark .display em,.hero .display em{color:var(--lilac)}
.lede{font-size:clamp(18px,1.4vw,20px);line-height:1.6;color:var(--ink-2);max-width:58ch;text-wrap:pretty}
p{margin:0;text-wrap:pretty}
.muted{color:var(--muted)}
.eyebrow{display:block;font-size:13px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;color:var(--violet);margin-bottom:16px}
.dark .eyebrow,.hero .eyebrow{color:var(--lilac)}
.head{display:grid;gap:18px;margin-bottom:clamp(36px,5vw,56px)}
.head.split{grid-template-columns:1fr 1fr;align-items:end;gap:40px}
.head.center{text-align:center;justify-items:center}
.head.center .lede{margin:0 auto}

/* ---------- botones ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;background:var(--violet);color:#fff;
  font-weight:700;font-size:16px;line-height:1;padding:16px 24px;border-radius:8px;border:0;cursor:pointer;white-space:nowrap;
  transition:background .3s var(--ease),transform .3s var(--ease),box-shadow .3s var(--ease);
}
.btn .ic{display:inline-grid;place-items:center;transition:transform .4s var(--ease)}
.btn .ic svg{width:16px;height:16px}
.btn:hover{background:var(--violet-d)}
.btn:hover .ic{transform:translate(2px,-2px)}
.btn:active{transform:scale(.97)}
.btn-primary{background:var(--violet)}
.btn-light{background:#fff;color:var(--violet)}
.btn-light:hover{background:var(--lav)}
.btn-ghost{background:transparent;color:var(--violet);box-shadow:inset 0 0 0 2px var(--violet)}
.btn-ghost:hover{background:var(--lav)}
.dark .btn-ghost,.hero .btn-ghost{color:#fff;box-shadow:inset 0 0 0 2px rgba(255,255,255,.75)}
.dark .btn-ghost:hover,.hero .btn-ghost:hover{background:rgba(255,255,255,.12)}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.link{display:inline-flex;align-items:center;gap:8px;font-weight:700;font-size:16px;color:var(--violet)}
.link svg{width:15px;height:15px;transition:transform .4s var(--ease)}
.link:hover svg{transform:translateX(4px)}
.dark .link{color:var(--lilac)}

/* ---------- tarjetas (antes "bisel") ---------- */
.bezel{display:block}
.bezel > .core{background:#fff;border:1px solid var(--line);border-radius:var(--radius);height:100%;overflow:hidden;transition:box-shadow .4s var(--ease),transform .4s var(--ease),border-color .4s var(--ease)}
a.bezel:hover > .core,a .bezel:hover > .core{box-shadow:var(--shadow);border-color:#D9D1EA}
.dark .bezel > .core{background:rgba(255,255,255,.06);border-color:rgba(255,255,255,.12)}

/* ---------- cabecera ---------- */
.nav{position:sticky;top:0;z-index:60;background:#fff;border-bottom:1px solid var(--line);transition:box-shadow .4s var(--ease)}
.nav.scrolled{box-shadow:0 8px 24px -16px rgba(30,10,69,.25)}
.nav-bar{max-width:var(--max);margin:0 auto;padding:0 var(--gutter);height:var(--head);display:flex;align-items:center;gap:8px}
.nav-logo{margin-right:auto;flex:none}
.nav-logo img{height:48px;width:auto}
.nav-links{display:flex;align-items:center;gap:4px;list-style:none;margin:0 14px 0 0;padding:0}
.nav-links a{display:block;padding:8px 12px;font-size:15.5px;font-weight:700;color:var(--ink);border-radius:6px;transition:color .3s var(--ease)}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--violet)}
.nav-links a[aria-current="page"]{box-shadow:inset 0 -2px 0 var(--violet);border-radius:0}
.nav .btn{padding:13px 20px;font-size:15px}
.nav-li{display:grid;place-items:center;width:40px;height:40px;border-radius:8px;color:var(--violet);margin-right:6px}
.nav-li svg{width:22px;height:22px}
.nav-li:hover{background:var(--lav)}
.burger{display:none;width:46px;height:46px;border-radius:8px;border:0;background:var(--lav);cursor:pointer;position:relative;flex:none}
.burger span{position:absolute;left:13px;right:13px;height:2px;background:var(--violet);border-radius:2px;transition:transform .5s var(--ease)}
.burger span:nth-child(1){top:18px}
.burger span:nth-child(2){top:26px}
.menu-open .burger span:nth-child(1){transform:translateY(4px) rotate(45deg)}
.menu-open .burger span:nth-child(2){transform:translateY(-4px) rotate(-45deg)}
.overlay{position:fixed;inset:var(--head) 0 0 0;z-index:55;background:#fff;padding:32px 28px;display:flex;flex-direction:column;
  opacity:0;visibility:hidden;transform:translateY(-8px);transition:opacity .4s var(--ease),transform .4s var(--ease),visibility 0s linear .4s}
.menu-open .overlay{opacity:1;visibility:visible;transform:none;transition:opacity .4s var(--ease),transform .4s var(--ease)}
.overlay ul{list-style:none;margin:0;padding:0}
.overlay li a{display:block;font-family:var(--serif);font-size:28px;padding:12px 0;border-bottom:1px solid var(--line)}
.overlay .ov-foot{margin-top:28px;display:grid;gap:10px;font-size:16px}
.ov-foot a{color:var(--violet);font-weight:700}

/* ---------- portada: foto a todo el ancho + piezas reales ---------- */
.hero{position:relative;color:#fff;overflow:hidden;background:var(--deep)}
.hero-bg{position:absolute;inset:0;background:url(/img/fotos/hero.webp) center 35%/cover}
.hero-bg::after{content:"";position:absolute;inset:0;background:linear-gradient(100deg,rgba(30,10,69,.95) 0%,rgba(46,14,104,.86) 42%,rgba(83,26,171,.55) 100%)}
.hero-grid{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center;min-height:clamp(560px,72vh,680px);padding-block:64px}
.hero .display{max-width:15ch}
.hero .lede{color:rgba(255,255,255,.88);margin:22px 0 32px;max-width:46ch}
.hero-proof{margin-top:30px;display:flex;align-items:center;gap:14px;font-size:15px;color:rgba(255,255,255,.8)}
.hero-proof b{color:#fff}
.hero-q{position:absolute;right:-2%;top:-6%;font-family:var(--serif);font-size:520px;line-height:1;color:rgba(255,255,255,.05);pointer-events:none;user-select:none}
.pieces{position:relative;height:460px}
.pieces figure{position:absolute;margin:0;border-radius:12px;overflow:hidden;box-shadow:0 30px 60px -18px rgba(0,0,0,.55);background:#fff;transition:transform .8s var(--ease)}
.pieces img{width:100%;height:100%;object-fit:cover}
.pieces .p1{width:44%;height:66%;left:0;top:14%;transform:rotate(-7deg)}
.pieces .p2{width:50%;height:78%;left:25%;top:2%;z-index:2}
.pieces .p3{width:44%;height:62%;right:0;top:24%;transform:rotate(6deg);z-index:3}
.pieces:hover .p1{transform:rotate(-9deg) translateX(-8px)}
.pieces:hover .p3{transform:rotate(8deg) translateX(8px)}
.pieces figcaption{position:absolute;left:10px;bottom:10px;background:rgba(255,255,255,.94);color:var(--ink);font-size:12.5px;font-weight:700;padding:5px 10px;border-radius:6px}

/* columnas de piezas reales en movimiento */
.reel{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;height:clamp(500px,66vh,600px);overflow:hidden;
  -webkit-mask-image:linear-gradient(180deg,transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(180deg,transparent,#000 12%,#000 88%,transparent)}
.reel-track{display:grid;gap:12px;animation:reelUp 50s linear infinite}
.reel-col.slow .reel-track{animation-duration:64s}
.reel-col.down{margin-top:-60px}
.reel-col.down .reel-track{animation-name:reelDown;animation-duration:70s}
.reel:hover .reel-track{animation-play-state:paused}
.reel figure{margin:0;position:relative;border-radius:12px;overflow:hidden;background:#fff;box-shadow:0 20px 40px -18px rgba(0,0,0,.55)}
.reel img{width:100%;aspect-ratio:4/5;object-fit:cover}
.reel figcaption{position:absolute;left:8px;right:8px;bottom:8px;background:rgba(255,255,255,.95);color:var(--ink);font-size:12.5px;font-weight:700;line-height:1.3;padding:6px 10px;border-radius:6px;
  opacity:0;transform:translateY(6px);transition:opacity .3s var(--ease),transform .3s var(--ease)}
.reel figure:hover figcaption{opacity:1;transform:none}
@keyframes reelUp{to{transform:translateY(calc(-50% - 6px))}}
@keyframes reelDown{from{transform:translateY(calc(-50% - 6px))}to{transform:none}}

/* barra "hola, necesito…" */
.hello{background:var(--lav);padding:30px 0;border-bottom:1px solid var(--line)}
.hello .wrap{display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.hello b{font-family:var(--serif);font-weight:400;font-size:28px;color:var(--violet);margin-right:4px}
.hello span{font-family:var(--serif);font-size:21px;color:var(--muted);margin-right:8px}
.chip{background:#fff;border-radius:999px;padding:9px 15px;font-weight:700;font-size:14.5px;color:var(--ink);box-shadow:inset 0 0 0 1px var(--line);transition:box-shadow .3s var(--ease),color .3s var(--ease)}
.chip:hover{box-shadow:inset 0 0 0 1.5px var(--violet);color:var(--violet)}

/* intro con foto */
.intro{display:grid;grid-template-columns:1fr 1fr;gap:clamp(32px,6vw,80px);align-items:center}
.intro p + p{margin-top:16px}
.intro .lede{color:var(--ink-2)}
.photo{margin:0}
.photo img{width:100%;border-radius:var(--radius);aspect-ratio:1/1;object-fit:cover;max-width:460px;margin-left:auto}
.photo figcaption{font-size:13.5px;color:var(--muted);text-align:right;margin-top:10px;max-width:460px;margin-left:auto}

/* mosaicos de servicios con fotos reales (como All Things IC) */
.tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.tile{position:relative;display:block;aspect-ratio:1/1;border-radius:var(--radius);overflow:hidden;background:var(--lav)}
.tile img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.tile::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(30,10,69,0) 40%,rgba(30,10,69,.35));transition:opacity .4s var(--ease)}
.tile span{position:absolute;z-index:2;left:50%;top:50%;transform:translate(-50%,-50%);background:var(--violet);color:#fff;font-weight:800;font-size:16px;line-height:1.25;
  padding:12px 18px;border-radius:8px;text-align:center;width:max-content;max-width:80%;box-shadow:0 10px 24px -10px rgba(30,10,69,.6);transition:background .3s var(--ease)}
.tile:hover img{transform:scale(1.06)}
.tile:hover span{background:var(--violet-d)}
.tile.all{display:grid;place-items:center;background:var(--violet);color:#fff;text-align:center;padding:24px}
.tile.all::after{display:none}
.tile.all b{font-family:var(--serif);font-weight:400;font-size:24px;line-height:1.3;display:block;margin-bottom:12px}
.tile.all em{font-style:normal;font-weight:800;font-size:15px;display:inline-flex;gap:8px;align-items:center}
.tile.all svg{width:16px;height:16px}

/* logos + texto */
.trust{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,6vw,80px);align-items:center}
.trust .logo-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:18px 22px;align-items:center}
.trust .logo-grid img{max-height:44px;width:auto;margin:0 auto;object-fit:contain}
.trust p + p{margin-top:14px}
.trust .btn{margin-top:28px}

/* marquesina de logos (otras páginas) */
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee-track{display:flex;gap:56px;width:max-content;animation:marquee 70s linear infinite;align-items:center}
.marquee img{height:40px;width:auto;max-width:130px;object-fit:contain}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---------- secciones oscuras ---------- */
.dark{background:var(--deep);color:var(--on-dark)}
.dark .lede,.dark .muted{color:var(--on-dark-2)}

/* cards de frases / sello */
.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.pain .core{padding:28px;display:flex;flex-direction:column;gap:14px}
.pain q{font-family:var(--serif);font-size:20px;line-height:1.4;quotes:"\201C" "\201D"}
.pain p{font-size:16px;color:var(--ink-2)}
.dark .pain p{color:var(--on-dark-2)}
.pain .link{margin-top:auto}
.pain .h3{font-size:21px}

.ico{width:52px;height:52px;border-radius:12px;display:grid;place-items:center;color:var(--violet);background:var(--lav)}
.ico svg{width:26px;height:26px}
.dark .ico{background:rgba(255,255,255,.1);color:#fff}

/* ---------- método ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px 24px}
.step .n{display:inline-grid;place-items:center;width:44px;height:44px;border-radius:50%;background:var(--violet);color:#fff;font-weight:800;font-size:16px}
.step h3{margin:18px 0 2px}
.step .k{font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-weight:800}
.step p{margin-top:12px;font-size:16px;color:var(--ink-2)}
.step .deliv{margin-top:16px;font-size:15px;padding-top:14px;border-top:1px solid var(--line)}
.step .deliv b{color:var(--violet)}
.cycle-note{margin-top:28px;display:flex;flex-wrap:wrap;gap:12px;align-items:center;color:var(--muted);font-size:16px}
.cycle-note svg{width:22px;height:22px;color:var(--violet);flex:none}

/* ---------- cifras ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
.stat b{display:block;font-family:var(--serif);font-weight:400;font-size:clamp(46px,5vw,64px);line-height:1;color:#fff}
.stat span{display:block;margin-top:12px;font-size:16px;color:var(--on-dark-2)}

/* ---------- casos ---------- */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.cases .stack{display:contents}
.case .core{display:flex;flex-direction:column;height:100%}
.case-img{overflow:hidden;aspect-ratio:4/3}
.case-img img{width:100%;height:100%;object-fit:cover;transition:transform 1s var(--ease)}
.case:hover .case-img img{transform:scale(1.05)}
.case-body{padding:24px 26px 26px;display:grid;gap:10px;align-content:start}
.case-tag{font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--violet);font-weight:800}
.case-body p{color:var(--ink-2);font-size:16px}
.case.big .case-img{aspect-ratio:4/3}
.case.row .core{flex-direction:row}
.case.row .case-img{aspect-ratio:auto;width:42%;flex:none}

/* ---------- sello / fundadora ---------- */
.founder-band > .core{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,72px);padding:clamp(28px,5vw,64px);align-items:center;background:var(--lav);border:0}
.pull{font-family:var(--serif);font-size:clamp(24px,2.6vw,32px);line-height:1.35}
.pull em{color:var(--violet)}
.sig{margin-top:20px;display:flex;flex-direction:column;font-size:15.5px;color:var(--muted)}
.sig b{color:var(--ink);font-size:16.5px}
.checks{list-style:none;padding:0;margin:0;display:grid;gap:18px}
.checks li{display:grid;grid-template-columns:auto 1fr;gap:14px;font-size:16.5px;color:var(--ink-2)}
.checks li::before{content:"\201D";font-family:var(--serif);font-size:38px;line-height:.9;color:var(--violet)}
.checks b{color:var(--ink);display:block}

/* ---------- testimonios ---------- */
.quote-slider{position:relative;max-width:980px;margin:0 auto}
.qs-slide{display:none;grid-template-columns:1.4fr .6fr;gap:clamp(24px,5vw,64px);align-items:center}
.qs-slide.on{display:grid;animation:fadeIn .6s var(--ease-out)}
@keyframes fadeIn{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.qs-slide blockquote{margin:0;font-family:var(--serif);font-size:clamp(20px,1.9vw,25px);line-height:1.55;color:var(--ink);position:relative}
.qs-slide blockquote::before{content:"\201C";display:block;font-size:90px;line-height:.6;height:40px;color:var(--violet)}
.qs-who{margin-top:24px;font-size:16px;color:var(--muted)}
.qs-who b{display:block;color:var(--ink);font-size:17px}
.qs-photo{position:relative;justify-self:center}
.qs-photo img{width:min(240px,100%);aspect-ratio:1/1;border-radius:50%;object-fit:cover;box-shadow:0 0 0 10px var(--lav)}
.qs-photo::after{content:"\201D";position:absolute;right:-18px;bottom:-56px;font-family:var(--serif);font-size:180px;line-height:1;color:var(--lav-2);z-index:-1}
.qs-ctrl{display:flex;justify-content:center;align-items:center;gap:14px;margin-top:40px}
.qs-btn{width:46px;height:46px;border-radius:50%;border:1px solid var(--line);background:#fff;cursor:pointer;display:grid;place-items:center;color:var(--violet);transition:background .3s var(--ease)}
.qs-btn:hover{background:var(--lav)}
.qs-btn svg{width:18px;height:18px}
.qs-btn.prev svg{transform:rotate(180deg)}
.qs-dots{display:flex;gap:8px}
.qs-dots button{width:10px;height:10px;border-radius:50%;border:1.5px solid var(--violet);background:transparent;padding:0;cursor:pointer}
.qs-dots button[aria-current="true"]{background:var(--violet)}

.tsts{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.tst{margin:0}
.tst .core{padding:30px;display:flex;flex-direction:column;gap:22px}
.tst blockquote{margin:0;font-family:var(--serif);font-size:18px;line-height:1.6}
.tst blockquote::before{content:"\201C";display:block;font-size:60px;line-height:.6;height:26px;color:var(--violet)}
.who{display:flex;gap:14px;align-items:center;margin-top:auto;font-size:14.5px;line-height:1.4;color:var(--muted)}
.who img{width:52px;height:52px;border-radius:50%;object-fit:cover}
.who b{display:block;color:var(--ink);font-size:15.5px}

/* ---------- contacto en la home y CTA ---------- */
.cta{text-align:center;display:grid;justify-items:center;gap:20px;padding:clamp(56px,7vw,88px) var(--gutter)}
.cta .h1{max-width:20ch}
.cta .btn-row{justify-content:center;margin-top:8px}
.cta small{color:var(--on-dark-2);font-size:15px}
.cta small a{color:#fff;text-decoration:underline;text-underline-offset:3px}
.get{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(28px,5vw,72px);align-items:start}
.get .ways{margin-top:28px}

/* ---------- pie ---------- */
.foot{background:var(--deep);color:var(--on-dark-2);padding:clamp(56px,7vw,80px) 0 32px}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px}
.foot-logo img{height:58px;width:auto;margin-bottom:18px}
.foot h4{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:#fff;font-weight:800;margin-bottom:14px}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:9px;font-size:15.5px}
.foot a:hover{color:#fff}
.foot-tag{font-family:var(--serif);font-style:italic;font-size:21px;color:#fff}
.foot-bottom{margin-top:48px;padding-top:22px;border-top:1px solid rgba(255,255,255,.12);display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:14px}

.wa{position:fixed;right:18px;bottom:18px;z-index:50;display:flex;align-items:center;gap:10px;background:#25D366;color:#fff;font-weight:800;font-size:15px;
  padding:10px 18px 10px 10px;border-radius:999px;box-shadow:0 12px 30px -10px rgba(0,0,0,.35);transform:translateY(120px);transition:transform .6s var(--ease)}
.wa.show{transform:none}
.wa i{width:34px;height:34px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.18)}
.wa svg{width:20px;height:20px;color:#fff}

/* ---------- páginas interiores ---------- */
.page-hero{background:var(--lav);padding:clamp(48px,6vw,80px) 0;border-bottom:1px solid var(--line)}
.page-hero .hero-grid{min-height:0;padding-block:0;grid-template-columns:1.2fr .8fr}
.crumbs{display:flex;gap:8px;font-size:14px;color:var(--muted);margin-bottom:18px}
.crumbs a:hover{color:var(--violet)}
.page-hero .h1{max-width:20ch}
.page-hero .lede{margin-top:20px}
.portrait{max-width:380px;justify-self:end;width:100%;position:relative}
.portrait .core img{width:100%;aspect-ratio:1/1;object-fit:cover}
.chip-card{position:absolute;background:#fff;border-radius:12px;padding:12px 16px;box-shadow:var(--shadow-lg)}
.chip-year{left:-24px;bottom:24px;text-align:center}
.chip-year b{display:block;font-family:var(--serif);font-size:28px;color:var(--violet);font-weight:400;line-height:1.1}
.chip-year span{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:800}

.svc-list{display:grid;gap:16px}
.svc-row .core{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(24px,4vw,56px);padding:clamp(26px,4vw,44px)}
.svc-row .hook{font-family:var(--serif);font-style:italic;font-size:19px;color:var(--violet);margin-top:12px}
.svc-row .bignum{font-size:13px;font-weight:800;letter-spacing:.14em;color:var(--muted);margin-bottom:16px;display:block}
.svc-row .h2{margin-top:18px!important}
.svc-row p{color:var(--ink-2)}
.svc-row .svc-img{margin-top:22px;border-radius:10px;overflow:hidden;max-width:300px}
.svc-row .svc-img img{width:100%;aspect-ratio:4/3;object-fit:cover}
.incl{margin-top:22px}
.incl h4{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-weight:800;margin-bottom:12px}
.incl ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:10px 20px}
.incl li{display:flex;gap:10px;align-items:baseline;font-size:16px}
.incl li::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--violet);flex:none;transform:translateY(-2px)}

.vals{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.val .core{padding:30px 28px;display:grid;gap:14px;align-content:start}
.val p{color:var(--ink-2);font-size:16px}
.measure{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.measure .core{padding:26px 24px;display:grid;gap:10px;align-content:start}
.measure .k{font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;font-weight:800}
.measure p{font-size:15.5px}

.logo-wall{display:grid;grid-template-columns:repeat(6,1fr);gap:12px}
.logo-wall div{background:#fff;border:1px solid var(--line);border-radius:12px;aspect-ratio:3/2;display:grid;place-items:center;padding:16px}
.logo-wall img{max-height:46px;width:auto;object-fit:contain}
.sectors{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;margin-top:32px}
.sectors span{padding:9px 18px;border-radius:999px;background:var(--lav);font-size:15px;font-weight:700;color:var(--ink-2)}

/* caso */
.case-hero{background:var(--lav);padding:clamp(48px,6vw,80px) 0 0}
.case-meta{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px}
.case-meta span{font-size:14px;font-weight:700;padding:7px 14px;border-radius:999px;background:#fff;border:1px solid var(--line)}
.case-cover{margin-top:clamp(36px,5vw,56px);transform:translateY(clamp(40px,5vw,64px))}
.case-cover .core img{width:100%;aspect-ratio:21/9;object-fit:cover}
.case-hero + .section{padding-top:clamp(110px,12vw,170px)}
.prose{max-width:740px;margin:0 auto}
.prose .blk{padding:clamp(36px,5vw,56px) 0;border-top:1px solid var(--line)}
.prose .blk:first-child{border-top:0;padding-top:0}
.prose .kicker{font-size:13px;letter-spacing:.16em;text-transform:uppercase;color:var(--violet);font-weight:800;margin-bottom:12px;display:block}
.prose h2{margin-bottom:20px}
.prose p{font-size:18.5px;line-height:1.75;color:var(--ink-2);margin-bottom:18px}
.prose p:last-child{margin-bottom:0}
.callout{margin:32px 0;padding:clamp(26px,4vw,40px);border-radius:var(--radius);background:var(--deep);color:#fff;font-family:var(--serif);font-size:clamp(21px,2.2vw,27px);line-height:1.4}
.callout em{color:var(--lilac)}
.keys{list-style:none;padding:0;margin:24px 0 0;display:grid;gap:10px}
.keys li{display:grid;grid-template-columns:auto 1fr;gap:14px;padding:16px 18px;background:var(--lav);border-radius:12px;font-size:16.5px}
.keys li::before{content:"\201D";font-family:var(--serif);font-size:32px;line-height:.9;color:var(--violet)}
.case-nav{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:clamp(36px,5vw,56px)}
.case-nav a .core{padding:22px 24px;display:grid;gap:6px}
.case-nav small{font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-weight:800}
.case-nav a:last-child{text-align:right}

/* contacto */
.contact{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(28px,5vw,64px);align-items:start}
.ways{display:grid;gap:12px;margin-top:32px}
.way{display:flex;gap:16px;align-items:center;padding:14px 16px;background:#fff;border:1px solid var(--line);border-radius:12px;transition:border-color .3s var(--ease),transform .4s var(--ease)}
.way:hover{border-color:var(--violet);transform:translateX(4px)}
.way small{display:block;font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:800}
.way b{font-weight:700;font-size:16.5px}
.next{margin-top:36px;display:grid;gap:14px}
.next ol{margin:0;padding:0;display:grid;gap:14px;counter-reset:nx}
.next li{list-style:none;display:grid;grid-template-columns:auto 1fr;gap:14px;counter-increment:nx;color:var(--ink-2);font-size:16px}
.next li::before{content:counter(nx);width:30px;height:30px;border-radius:50%;background:var(--violet);color:#fff;display:grid;place-items:center;font-weight:800;font-size:14px}
.next b{color:var(--ink);display:block}
.form .core{padding:clamp(24px,4vw,40px)}
.form h2{margin-bottom:6px}
.fields{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:24px}
.field{display:grid;gap:7px}
.field.full{grid-column:1/-1}
.field label{font-size:14.5px;font-weight:700;color:var(--ink-2)}
.field input,.field textarea,.field select{width:100%;font:inherit;font-size:16px;color:var(--ink);background:#fff;border:1px solid #D5CEE3;border-radius:8px;padding:13px 14px;transition:border-color .3s var(--ease),box-shadow .3s var(--ease)}
.field textarea{min-height:130px;resize:vertical}
.field input:focus,.field textarea:focus,.field select:focus{outline:0;border-color:var(--violet);box-shadow:0 0 0 3px rgba(83,26,171,.14)}
.form-foot{display:flex;align-items:center;gap:16px;flex-wrap:wrap;margin-top:22px}
.form-foot small{color:var(--muted);font-size:14px}
.form-msg{margin-top:16px;padding:14px 16px;border-radius:10px;font-size:15.5px;display:none}
.form-msg.ok{display:block;background:#E7F5EE;color:#175C3E}
.form-msg.err{display:block;background:#FBECEC;color:#8A2A2A}
.hp{position:absolute;left:-9999px}

/* autodiagnóstico */
.quiz > .core{display:grid;grid-template-columns:.95fr 1.05fr;gap:clamp(28px,5vw,64px);padding:clamp(28px,5vw,56px);background:#fff}
.quiz .lede{margin:16px 0 24px;font-size:17px}
.quiz-result{padding:20px 22px;border-radius:12px;background:var(--lav);display:grid;gap:10px}
.meter{height:8px;border-radius:99px;background:#fff;overflow:hidden}
.meter span{display:block;height:100%;width:100%;background:var(--violet);border-radius:inherit;transform:scaleX(var(--p));transform-origin:left;transition:transform .8s var(--ease)}
.quiz-score b{font-family:var(--serif);font-size:28px;font-weight:400;color:var(--violet)}
.quiz-text{color:var(--ink-2);font-size:16px}
.quiz-cta{margin-top:6px}
.quiz-list{border:0;margin:0;padding:0;display:grid;gap:10px;align-content:center}
.quiz-list label{display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:start;cursor:pointer;padding:14px 16px;border-radius:10px;border:1px solid var(--line);font-size:16px;line-height:1.45;transition:background .3s var(--ease),border-color .3s var(--ease)}
.quiz-list label:hover{border-color:var(--violet)}
.quiz-list input{appearance:none;-webkit-appearance:none;width:22px;height:22px;border-radius:6px;margin:1px 0 0;border:1.5px solid #B9AED3;background:#fff;display:grid;place-items:center;cursor:pointer;transition:background .3s var(--ease)}
.quiz-list input::after{content:"";width:10px;height:6px;border-left:2px solid #fff;border-bottom:2px solid #fff;transform:rotate(-45deg) translate(1px,-1px) scale(0);transition:transform .3s var(--ease)}
.quiz-list input:checked{background:var(--violet);border-color:var(--violet)}
.quiz-list input:checked::after{transform:rotate(-45deg) translate(1px,-1px) scale(1)}
.quiz-list label:has(input:checked){background:var(--lav);border-color:#CDBDF0}

/* galería de trabajos */
.work{position:relative}
.work-track{display:flex;gap:16px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;
  padding:4px max(var(--gutter),calc((100vw - var(--max))/2 + var(--gutter))) 8px;scroll-padding-left:max(var(--gutter),calc((100vw - var(--max))/2 + var(--gutter)))}
.work-track::-webkit-scrollbar{display:none}
.work-card{margin:0;flex:none;width:clamp(240px,24vw,300px);scroll-snap-align:start}
.work-card .core img{width:100%;aspect-ratio:4/5;object-fit:cover;transition:transform 1s var(--ease)}
.work-card:hover .core img{transform:scale(1.04)}
.work-card figcaption{padding:12px 4px 0;display:grid;gap:2px;font-size:16px}
.work-card figcaption b{font-weight:700}
.work-card figcaption span{font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--violet);font-weight:800}
.work-ctrl{display:flex;gap:10px;justify-content:flex-end;max-width:var(--max);margin:20px auto 0;padding:0 var(--gutter)}
.work-btn{width:46px;height:46px;border-radius:50%;border:1px solid var(--line);background:#fff;cursor:pointer;display:grid;place-items:center;transition:background .3s var(--ease)}
.work-btn:hover{background:var(--lav)}
.work-btn svg{width:18px;height:18px;color:var(--violet)}
.work-btn[data-dir="-1"] svg{transform:rotate(180deg)}

/* ---------- aparición al hacer scroll (suave) ---------- */
.js .rv{opacity:0;transform:translateY(22px);transition:opacity .8s var(--ease-out),transform .9s var(--ease)}
.js .rv.in{opacity:1;transform:none}
.js .rv.d1{transition-delay:.06s}.js .rv.d2{transition-delay:.12s}.js .rv.d3{transition-delay:.18s}.js .rv.d4{transition-delay:.24s}

/* ---------- responsive ---------- */
@media (max-width:1080px){
  .nav-links,.nav-li{display:none}
  .burger{display:block}
  .nav .btn{display:none}
  .tiles{grid-template-columns:repeat(3,1fr)}
}
@media (max-width:960px){
  .hero-grid,.page-hero .hero-grid,.intro,.trust,.get,.contact,.head.split,.founder-band > .core,.quiz > .core,.qs-slide,.svc-row .core{grid-template-columns:1fr}
  .reel{height:auto;grid-template-columns:1fr;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
  .reel-col.down,.reel-col.slow{display:none}
  .reel-track{display:flex;width:max-content;animation-name:reelSide}
  .reel figure{width:200px;flex:none}
  @keyframes reelSide{to{transform:translateX(calc(-50% - 6px))}}
  .reel-col.down{margin-top:0}
  .hero-grid{padding-block:48px 56px}
  .photo img,.photo figcaption{margin-left:0}
  .portrait{justify-self:start}
  .pains,.vals{grid-template-columns:1fr 1fr}
  .steps,.measure,.stats{grid-template-columns:1fr 1fr}
  .cases{grid-template-columns:1fr 1fr}
  .tsts{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr 1fr}
  .logo-wall{grid-template-columns:repeat(4,1fr)}
  .qs-photo{order:-1}
  .qs-photo::after{display:none}
}
@media (max-width:640px){
  body{font-size:17px}
  :root{--head:72px}
  .nav-logo img{height:40px}
  .tiles{grid-template-columns:1fr 1fr;gap:10px}
  .tile span{font-size:14px;padding:9px 12px}
  .tile.all b{font-size:18px}
  .hero-q{font-size:300px}
  .pains,.vals,.steps,.measure,.cases,.fields,.incl ul,.case-nav{grid-template-columns:1fr}
  .stats{grid-template-columns:1fr 1fr;row-gap:32px}
  .trust .logo-grid{grid-template-columns:repeat(4,1fr);gap:14px}
  .reel figure{width:160px}
  .hello b{font-size:26px}
  .hello span{display:none}
  .case.row .core{flex-direction:column}
  .case.row .case-img{width:100%;aspect-ratio:16/10}
  .foot-grid{grid-template-columns:1fr}
  .logo-wall{grid-template-columns:repeat(3,1fr)}
  .case-nav a:last-child{text-align:left}
  .wa span{display:none}
  .wa{padding:10px}
  .chip-year{left:12px}
  .work-card{width:72vw}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .js .rv{opacity:1;transform:none}
  .marquee-track{animation:none;flex-wrap:wrap;justify-content:center;width:auto}
  .reel-track{animation:none}
}